5 Best Television Channels for Booking Ads in 2021

Television channels in India, have always held a strong foothold among the audience. Let us take, for instance, the Ramayana and Mahabharat being aired as soap in India on Sunday mornings in the mid-1980s. During this time, the TV show nearly shut down India as streets would be deserted, shops would close and people would decorate their TV sets before this particular serial would be broadcast.

This is the power that a television series held in India and in fact, many serials still continue to attract audiences in plenty. Now imagine using television advertising as a medium to reach viewers during times like these. With such a strong position, television can surely bring impressive results.

Let us browse through some other benefits of using television advertising:

Grabs attention like no other

TV ads have the ability to reach out and call out to potential customers right where they are. It is almost like taking your product to millions of customers personally and saying, “Hey come check out our product!” Demonstrations even make the communication better, stronger, long-lasting and even more impactful.

It combines both sight and sound

Print media has to put in an added effort of making the headlines and graphics captivating enough to make the reader go through the entire article. Radio has the advantage of voice and sound effects whilst hoping that the visuals are envisioned according to the product they want them to picture. However, TV ads in channels such as Zee News Channel are capable of using both sight and sound — an added advantage as they can grab attention more effectively and show them the product as it is.

It is a family-oriented medium

Almost every Indian household has a tradition of gathering around the television at a certain time in the day and watching soaps. Using this timeless habit as a means to advertise your product or brand is ideal as it is sure to get exposure from all generations of the Indian family.

It is important to remember that television advertising only works based on the channel you choose. Hence it is important to pick your channel of choice wisely.

Take a look at the top TV channels in India for booking TV ads.

Aaj Tak

This news channel is the leading Hindi news channel of today in both urban and rural Hindi-speaking regions of India. Aaj Tak also dominates the online media space with the highest viewership in its segment. Launched in December 2000, it took this TV channel only 6 months to dominate the news market by becoming the most-watched news channel. The channel is also known for its impressive insights into regional, national and international affairs.

Zee News

Established in the year 1999, Zee News Channel is a flagship brand of Zee Media Corporation. It has secured its position as one of the top 5 Hindi news channels, and also enjoys a viewership share of 20% among the top 5 Hindi news channels in the industry. Zee News Channels’ unmatched journalism skills make it an ideal choice for advertisement as it can help you reach your relevant audience.

Colors TV

Launched in 2008 by Viacom 18, Colors TV is an Indian general entertainment network. The channel broadcast everything from family dramas, comedies, youth-oriented reality shows, to shows on crime and television films. Popular Indian series such as Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi are shown on this channel.

StarPlus

Another popular Indian general entertainment television channel that is owned by Star India is StarPlus. Being a wholly-owned subsidiary of The Walt Disney Company India, it consists of programs that come under the genre of family dramas, comedies, youth-oriented reality shows and crime and television films.

Sony Max

Sony Max is an entertainment channel that is well known for broadcasting the Twenty20 cricket tournament Indian Premier League (IPL) from the years 2008 till 2017. Since cricket is one of India’s prime sports, this is a plus point for advertisers. Just like Zee News Channel, this channel too was launched in the year 1999 and is also available internationally

But booking TV ads isn’t always enough.

To get the best results, you need to release the same in a manner that ensures it has maximum impact and brings in ample results accordingly. This is where Bookadsnow helps with its 30 years of expertise in the media sphere. Its in-house experts assist you in picking out the best channels, timings, days, etc. In fact, they also help pick out the best ads at reasonable costs for you.

Don’t wait any longer! Get in touch with Bookadsnow!