A Comprehensive Guide for Newspaper Advertisement Formats

Newspaper advertising has proven to work wonders for businesses.

Better leads, improved visibility and engagement and not to mention the medium’s credibility.

It has been the longest-running form of advertising and even as digital thrives today, brands understand its value and impact of a newspaper and still continue to incorporate its presence in their media plans.

Yes, the benefits of newspaper advertising shine bright but there are fundamental things to know before booking newspaper ads online. This is not just about variables like the day and date of release, circulation and other elements. It’s about what opportunities you can make with the options that lie before you.

In keeping with the same, here are the formats of newspaper ads you should definitely know.

Classified:

Classified are your everyday, text-based ads that are purely informational and straight to the point. No graphics, no images — just your message out to the relevant eyes. Additionally, these are economical to the pocket as they are charged solely by words and eyes. The best examples of this newspaper advertising format are tenders, property ads, recruitment ads and others in the same bucket.

Classified Display:

Combining the importance of text with the beauty of visuals, these are known for their better response rate. They are charged by per square centimetre. They also have the added benefits of logos, borders, fonts and colours to make it stand out from the clutter. Not too much of a strain on a budget and a higher chance of being noticed, this is definitely worth considering.

Display:

To have all eyes on your brand and its products/services, newspaper display advertising is definitely the way forward. Costlier and expensive, these are known to produce the best results and attract unparalleled viewership. There are no limits when you consider space, colour, images and graphics but this also comes with its own variety of formats which are listed below.

Newspaper Display Ads: Available Formats and How They Appear

The good things about newspaper ads are that they can be selected depending on a variety of sizes (unlike tv ads where one spot is basically one spot — no changes or compromise). With display ads, there is a long list of newspaper advertisement formats that you must definitely know about.

1. Fixed sizes

Here are the fixed-size ads available for display advertisements.

a. Quarter page ads

Covering about 1/4th of a newspaper page, these ads extend 16 cm in breadth and 25 cm in length. One of the best things about this format is that these can be placed in any four quadrants of the page. However, the lower right side corner has always been preferred.

b. Half page ads

Either vertically or horizontally positioned, these are basically ads that cover half of the page.

With Vertical, you get a 16 cm X 46 cm ad placed either left or right on the newspaper.

With Horizontal, you get a 32.9 cm X 25 cm ad placed either on top or below.

c. Full page ads

Known for generating the strongest impacts, these are about 32.9 cm wide and 52 cm long and cover the entire front page.

d. Skybus ads

Taking the shape of narrow horizontal banners just below the masthead, they typically appear on the first page and occupy about 165 sq cm.

e. Pointer ads

Relatively smaller in both size and impact, these have a measurement of 4 cm X 5 cm and are also placed on a newspaper’s front page.

f. Jacket ads

This is a type of newspaper advertising format where extra pages tend to cover the front page (and hence the term ‘jacket’). The front jacket side occupies 32.9 cm width X 48 cm height while the back measures 32.9 cm width X 52.5 cm height.

2. Variable sizes

Here are the popular variable-sized newspaper ads you can expect:

a. Custom-sized ads

This format requires a minimum size of 20 sq cm and 240 sq cm on the front page.

b. Advertorials

These are ads disguised in the form of articles/editorials and mimic the same look.

c. Innovative formats

These greatly vary in appearance and presentation from typical newspaper ads.

Letter hijack

Product sampling

Vertical flap

Frontpage gate fold

Envelope

This list can be truly overwhelming!

With so many options on the table, it may be difficult to ascertain which one is right for you.

But a right ad agency will surely guide your brands to success through tailormade solutions, expert 360-degree advertising services and so much more!

So get in touch with one today and get your business the popularity it deserves!