Best Malayalam Magazines to Advertise in for the Year 2021

Print advertising has always proven to be an effective way of reaching target groups. Even as we head towards digital tides, people are still drawn towards the power of the printed word. Not only does it instill a sense of trust but it’s tangibility appeals to our senses. Let’s face it — how often have you cancelled pop-up ads when scrolling the internet?

This is precisely where magazine advertising wins. Not only does it have a longer shelf life, but it has a strong impact on our senses. Using high-resolution images and compelling text, you can easily engage with the audiences of your choice. With great examples like the Kalikkudukka book, you can successfully capture the attention of your real consumers.

Here are a few compelling reasons to opt for magazine advertising:

Non-intrusive medium of advertising

The best part of magazines is that you get to read through the pages and their contents without any form of interruption. People actually read what’s printed on the paper and do not face disturbance as compared to other forms like TV ads or digital ads. One can easily immerse themselves into the content while also enhancing engagement in the process.

Messages live longer than 24 hours

Magazines are physical objects hence they are likely to last longer, which isn’t the same for online content. Consumers also hold on to magazines for a longer period of time to discuss with peers or for inspiration, etc. Hence it is safe to say that magazines and their contents leave a lasting impression on the readers.

Print reaches the right customers

Social media advertising is sure to reach potential customers, but it is print magazines that reach the right customers. For instance, take Vanitha — a Malayalam magazine dedicated to women. Chances are that when a woman buys the magazine, she is looking to read specific content from it. Magazines are created to target their niche audience and this depends on a specific theme or topic.

Increased credibility

A survey conducted by Marketing Sherpa disclosed that 82% of readers trusted print advertisements in the form of magazines and newspapers more compared to other mediums, this is especially applicable when they are making a purchase. Hence readers trust print media more as they spend time picking out the magazines and reading through them thoroughly, which leads to increased credibility.

If you’re looking for the best Malayalam magazine to advertise in, here are the top 4 publications that you cannot ignore!

Vanitha

Vanitha is the leading Indian women’s magazine in Malayalam. Launched in 1975, it is currently the largest magazine in India by circulation according to the Audit Bureau of Circulations. As of December 2013, it holds an average qualifying sales of 687,915 copies.

Published by the Malayala Manorama group, Vanitha provides the latest articles on fashion, beauty, health, parenting, recipes, interviews with celebrities and so much more!

Kalikkudukka

The Kalikkudukka magazine or book is a weekly Malayalam magazine created for children. It is an activity magazine for pre-schoolers where fun is combined with a scientific approach to aiding a child’s personality and mental development. Kalikkudukka book holds a circulation of 4,882 and a readership of 14,646 approx. This magazine provides a unique opportunity to brand owners for their advertisements as it provides strong positive brand values in a relevant and decluttered manner.

Bhashaposhini

Bhashposhini is a Malayalam literary monthly magazine that is, in fact, one of the oldest Malayalam literary review magazines. It was published in 1892 and continued to be an important and authentic periodical until 1942 after which it took a long break. In the year 1977, the Malayala Manorama publication revived this magazine and it is currently one the most significant Malayalam periodicals.

Karshakasree

Karshakasree is a monthly Malayalam magazine that revolves around agriculture and gardening. It is a magazine for farmers which carries with it contents that deal with raising and managing crops, processing produces and crop protection.

Manorama Weekly

Published in 1937, by the Manorama Group of publication, this magazine is a weekly Malayalam local from Kottayam, India. It currently has a circulation of 5,82,180 copies according to the Audit Bureau of Circulation as per the July-December survey. Manorama Weekly is the most popular magazine among Keralites, it is talked about and read extensively among homemakers and the less educated masses.

With these magazines, you can reach niche audiences with ease and bring in maximum benefits with your advertisements. Get in touch with Bookadsnow and book your advertisement in one of these magazines today!