Factors Determining TV Ad Rates in India
With the advent of the lockdown, the viewership of TV channels has increased to a large extent, which in turn has increased TV advertisement viewership. While reaching all the old, new and potential customers for brands and businesses through other mediums had become a challenge, with the help of TV advertisements, brands made sure to engage their consumers each and every day.
Thus, we can say that TV ads play a significant role in our lives, not only when it comes to buying a product/service but influencing us emotionally towards a particular product/service. The blend of audio, video and a strong storyline is the major factor behind this emotional bond. However, do you know, what are those factors affecting a TV advertisement? Creating a commercial requires a plethora of elements while a TV advertisement cost is determined based on these elements and more. Hence, in this write-up, let is go through the factors that determine a TV advertisement rate in the media industry.
TV Advertisement Rate- Factors Influencing the Same
TV Advertisement Timing
Do you know the timing of a television advertisement plays a big role in deciding a TV ad rate? Running your ad during that time of the day when people are mostly available is what will fetch you maximum viewership and revenue. For example, if you are running your advertisement in the morning or during the evening, the cost of the advertisement will be at its peak as these are the times when viewers are available to watch the television. Thus, the timing of the advertisement matters a lot.
The Location
The location or the region where you are planning to release a TV commercial also affects TV ad rates. If you are intending to release the ad on a national level, then the cost of the commercial will be higher than the one being released for a specific region. Furthermore, television advertisements that are released in big cities like Delhi, Kolkata, Mumbai, Bangalore, Chennai, etc. will cost higher than the ones being released in Tier 2 and Tier 3 cities.
Weekends Vs Weekdays
TV ad rates become 45% higher during the weekends when compared to the weekdays. The reason is very simple. During the weekends, people have less burden of work which enables them to watch television, thereby increasing the ad viewership rate as well.
Choosing a TV Ad Network
Choosing premium network channels like Zee network, Star or Sony, you’ll have to pay a higher amount for releasing your TV advertisement when compared to choosing local network channels. Again, if you indulge in bulk shopping, purchasing Zee Network channels, Star network channels and Sony network channels, then the value of your thirty-second TV ad for every channel is going to be less.
TV Ad Spots- Prime vs Non-Prime
When it comes to buying an ad spot in any channel, there happen to be premium ad spots and non-premium ad spots. Premium ad spots are those when the premium shows are played on the channel garnering the maximum viewership. Hence, a TV ad played during this slot will automatically enjoy a better viewership than the one being played during a non-premium slot. For example, in the evening, most of the people get time to watch TV which makes it the best time to show the advertisement.
Live Viewership
Releasing an ad during a live broadcast of any programme will cost higher as the live viewership will help a brand to earn better revenue. For example, during a live cricket match, the viewership of the channel will increase as more and more people watch the television. Hence, playing an ad during that time slot is likely to get noticed better.
So these are a few essentials determining TV ad rate in India. You can also release your ad via a TV ad agency to avail discounted rates for your TV advertisement.
