How to Make an Effective Television Advertisement?

Television advertising may at times seem to be a double-edged sword. Why? If the advertisement hits the right mark, then your sales go up and you gain positive brand recognition along with increased popularity. However, if it fails, you have to justify the high cost of the whole process- from the making to the TV advertising rates. The price of a television ad is a hefty one, but if done right then you will reap huge rewards.

Whether it is a long campaign or a one-time ad, every business wants their hard work to bear positive and fruitful results. One way to ensure that your ad hits all the right marks when it comes to showcasing your brand identity and the product/service is to hire a reputed agency to create the concept, write the script, and film it and the rest. Professionals, after all, have trained and perfected their art. However, in the interest of knowing what you want from your ad, there are a few pointers which even an interested layman can keep in mind when it comes to creating the most effective television ads possible.

Tips for an Effective TV Advertisement

• CLEAR CTA- It’s important in television advertising to have clarity in what you want your audience to do after they see your ad. That’s why having a ‘Call to Action’ or a CTA such as ‘Buy Now’, ‘Visit our website’, or ‘Obey Traffic Rules’ are important so that you get the response you want.
• EMOTIONAL CONNECT- While the premise of your ad may be to sell your product or gain popularity along with higher brand recognition, first you have to establish a connection with the audience. The most compelling way to do so is to touch upon topics and subjects which will draw your audience in. Any feeling whether positive or negative is more effective in drawing in your viewers than an ad without.
• SIMPLE INFORMATION- In the realm of Television Advertising, you have at best 15 to 30 seconds to make an impression on the viewers. So, it makes no sense to cram your ad with a complicated overload of information which will immediately deter the audience. Instead, choose one or two simple ideas which you want to highlight to guarantee effective communication and will have the viewer’s stick around.
• PLACEMENT & FREQUENCY- TV advertising rates have a reputation for being notoriously high. With that being the case it’s prudent to understand the importance of placement and frequency and get your money’s worth. When placing your ad, it’s better to place the ad either at the beginning or at the end of the ad break. The in-between periods are seldom paid any attention as people go off to do their own thing. As for frequency, you have to strike the right balance to not overstretch your budget and bother the viewers or not make enough of an impression in an effort to save your budget. An ad should be seen at least 3 times by the viewer- this is a general standard to follow.
• BUILD TRUST- This point is linked to the idea of a previous point- Emotional Connect. Without building credibility and trust, no viewer will pay your ad any heed. Focus on strategies which build trust in your brand, whether it’s by hiring a famous brand ambassador or publicizing your CSR activities.

Now that you have an idea about television advertising, you may want to place an ad in the channel of your choice. We would suggest you book advertisement via an agency such as Bookadsnow.

Book TV advertisement through Bookadsnow

Bookadsnows is an agency with over 30+ years in the media sphere. We will especially be useful if you want the best prices in the industry as we can negotiate with the media houses because of our long history in the industry. Our reputation has to lead to these media houses trusting us; our INS accreditation is an accolade which identifies our credibility and ability. You can book advertisements with the help of our media experts, who are knowledgeable and capable of handling any request. You can also book your ad easily online via our website Bookadsnow in a few simple steps or call us and speak directly to the experts @ 9830400021 and also mail them at info@bookadsnow.com to book television ads in top channels.