Television Advertising: Still India’s Most Effective Medium?
Digital media has become quite the buzzword when it comes to advertising. Believe it or not, each and every big brand does look forward to having its presence on social media. On the other hand, with television advertising being one of the oldest forms of advertisement after newspapers, they still hold to be the most effective medium of advertisement.
Why Television Advertising?
Even though advertisers do spend a handful when it comes down to television ads, they still do prefer this mode of advertisement even now. With the ongoing pandemic since 2019, people have been indoors and viewing television ads too often. This has brought about a change in the way advertisers advertise on television.
With the power that lies in television advertisements, it becomes a lot more difficult to find any other advertising medium that does contain the perfect amalgamation of sight and sound in the best possible way to send the message to their audience.
Listed below are a few advantages that prove as to why do advertisers still ordered this mode of advertising over others:
- Catches the attention- advertisements in newspapers tend to carry forward your message to audiences on a larger scale. It makes them understand both visually as well as verbally. This does help attract the eyes of their specific target audience explaining to them the advantages and uses of their product.
- Focuses on emotions- television advertisements do walk you through their messages in the form of visuals and words. This does help you determine how you wish your audience to react. This allows you to make your advertisement humorous, heart-breaking or even funny. This does bless you with the advantage of grasping the eyes of your audience.
- Visible to a large target audience- television advertising does help your message reach out to a larger audience within a short time frame. These television advertisements cater to those working from home, retired individuals as well as those who love to check out advertisements before they carry forward their daily errands.
- Single television phenomenon- India is a country where households still do follow the single television phenomenon. About 5% of households follow the multi-television phenomenon. With an average of 250–300 INR on a rough scale for a bunch of channels, it does offer advertisers the ability to publish their ads in newspapers along with their audience being able to watch the ad simultaneously
- More free-to-air (FTA) channels- Believe it or not, free to air channels do offer strong reach as well as higher viewership numbers. With rapid modernisation, we can hereby say that rural areas will also experience a tremendous rise with respect to rural audiences. This does not only encourage small businesses but also helps bigger brands catch the eyes of many within a shorter time frame.
Televisions- Still effective even today
With our need for entertainment growing from time to time, televisions always remain an important advertising medium in the country. In order to make television ads capture the eyes of many, ads should be necessarily relevant. These ads do help brands gain maximum traction as well as help the brand’s recall rate shoot up.
With numerous media planning institutions in the market, one such media buying agency offers the best return for your investment. Bookadsnow, having over 30+ years in the advertisement and media planning field does offer the best media plans at a negotiable rate.
Being able to streamline your ad booking process, Bookadsnow does assist you book your television ads using the following steps listed below:
- Open the Bookadsnow website
- Choose your preferred television channel
- Fill in your contact details
- Our delivery executives will get back to you over the same.
It’s actually this simple. When it comes to booking television ads, Bookadsnow does help streamline the process and assure that your ads reach the eyes of many within a shorter time frame.
