Top 10 Reasons to Invest in Newspaper Advertisements

Are you looking forward to breaking the barrier of communication between yourself and your target audience? Keeping today’s digital world in mind, at times it does become a challenge for one to alter each and every customer’s course from the overcrowded digital media advertisements. However, it’s now time to divert our customers to an even more trusted source that is the first thought of any advertiser, that’s print media.

With a majority of customers relying on advertising, approximately 8 out of 10 people admit that they go through newspaper advertisements first before they do believe what’s rumoured around the internet. It’s often believed that advertisements carried forward on traditional media platforms- here being print media, tends to highlight that trust factor in customers, making them believe that the news is legitimate.

We know every single person out here does believe in numbers and we do have some to support it. When it comes to any kind of advertisement, the customer’s trust factor tends to lean more towards print media rather than the new social media norms. This means that over 86% of customers consider newspaper advertisements to be the most trusted medium followed by 83% for televisions and 83% radio.

When we talk about any form of print media, especially newspapers, they are by far the most trusted medium of advertising as customers do spend a huge portion of their time reading newspapers & gathering information about new happenings around them, rather than sitting in front of a television. While other forms of advertisers consider reach and frequency to be an important phenomenon, newspaper advertisements do allow these ads to add more credibility and educate their audience about the products and services they offer.

With respect to a survey conducted by TAM, a renowned media research firm, print media has witnessed a strong recovery over time with a sharp rise in readership per day. This does denote that this form of advertising does have a trust factor to tie back to.

Here’s top 10 reasons what one should invest in newspaper ads over other mediums:

• Keeping aside any time limit- Yes, this may not seem to be an advantage, but considering the cycle of newspapers, they are normally circulated on a daily or weekly basis. This allows you the time to share information that is time sensitive.
• Trust factor- When we talk about these newspaper ads, they are relatively specific when it comes to demographics, numbers and reach. When we do share any advertisement in the newspapers, we can say that our audience would read our ads attentively and understand exactly what we are trying to advertise.
• Clear idea of Target Audience- When we do advertise in newspapers, we do have a clear idea of those whom we want our ads to reach. For those looking forward to informing customers around the city, newspaper advertisements can do just that as they are locally distributed informing your audience with exactly what you want them to.
• Different sizes- These ads actually do come in different shapes and sizes. You can choose between small ads along with larger ads according to your preference.
• Beneficial for split-testing- Keeping the nature of newspaper advertisements in mind, the results of split-testing does become a lot more easier to generate. Changes in headlines, text placements along with different ad formats to figure out which ad tends to gain more traction.
• Brand Recognition- Other than other forms of advertisements, newspaper ads tend to get noticed a lot more as compared to other ads. So work towards placing your ads more often in the newspaper to let your target audience understand the message and reach out to you at the earliest.
• More Reasonable- When we think about advertising, the first thing that comes to many advertiser’s minds is its price. Being able to reach the eyes of many at a reasonable price does help you gain qualified leads at a price lower than those in televisions and internet.
• Quicker Response- Moving ahead with advertising in newspapers, it’s one of the most credible ways of informing the public about anything. With newspapers being delivered first thing in the morning, your audience is more likely to read your news and respond at the earliest keeping in mind they are in a fresh and gloomy mood.
• Easy alteration- Having ads published in the newspaper does help one alter the types of ads he/she wants to promote within a short span of time. However this is indeed a time taking process when it comes to other mediums.
• Tend to be noticed- When we talk about other advertising platforms like television and radios, they do have a shorter and narrower time span and recall capacity. Keeping this in mind, newspaper ads are a bit difficult to be ignored, with the texts and supported visuals right in front of your eyes in a piece of paper.

Newspaper Ads- Still Leading the Investment Race?

We do hope that the above supportive pointers do justify why these newspaper ads are still leading the rat race when it comes to a good investment. Now that you know why these advertisements are good, one certainly needs to know about a good newspaper advertising agency to ensure that the ads they wish to publish does gain the best ROI in return.

Bookadsnow is one of the best newspaper advertising agencies in the city offering the best newspaper ads at your disposal at an affordable price. Having 30+ years of experience in the advertising field, they do ensure that your ads reach the eyes of many, making them aware of the products and services one wants their customers to know about.

Hence, visit www.bookadsnow.com and book your newspaper ad now!