Why Advertising in Business Standard is a Great Opportunity
Everybody is aware of the ins and outs of the typical newspaper. But not many have heard of a financial newspaper. While they take the same shape, they are in no way similar. You may have heard about the popularity of a Business Standard advertisement and other newspapers. But how familiar are you with the content of such publications?
While the average daily brings comprehensive coverage of daily affairs, a financial newspaper is more inclined towards the economic scenario while reporting. For instance, here’s what you can expect with financial dailies:
- Latest in business and markets
- Information on share prices
- Information on several companies
- Changes in the prices of oil
- Corporate announcements
- Quarterly results and performance
- Information on the Indian currency rate
- Changes in the stock market, etc.
The readers of these newspapers tend to be more niche in nature. They are people who are investors, CEOs, corporate executives and professionals from a variety of industries. They are required to stay on their toes at all times. While 24 hours may seem trivial to many, so much happen within a span of a day and these changes can lead to costly mistakes if swift action is not taken.
That’s where we see the need for a reliable newspaper that provides timely, authentic, accurate, ethical and highly engaging information. Why not choose a Business Standard advertisement for that matter? Being one of India’s prime financial newspapers, it has been the first choice for serious business readers as far back as 1975.
Even more importantly, it has the confidence of several high profile brands due to the audiences it attracts. Newspaper advertisement rates may vary but the benefits are as clear as day. Here’s a little on this highly sought after financial daily.
About Business Standard: What Makes it Valuable for Advertisers
As far as ownership is concerned, it was originally a product of the famed ABP Group of Kolkata. Its early days saw good editorial success. Unfortunately, the Group could not lend its support to it anymore. Losses mounted and funds were the need of the hour. And this is where Kotak Mahindra Finance stepped in. In 1997, it purchased the newspaper and the rest is history!
Today, it stands as a superb choice for those wishing to release an advertisement in an English newspaper. It also has a Hindi edition as well. To be precise, the English edition is published from 13 cities while the Hindi from 6 cities while reaching 1000+ cities and towns across the country. Its extensive reach makes it even more attractive.
However, the main strength behind releasing a Business Standard advertisement lies in meticulously crafted content. Its insights, without a doubt, are created by several renowned experts in business journalism. Whether the latest in personal finance, international management or economy, its popularity shines bright through its top-notch team of journalists and columnists. As a matter of fact, some of the country’s best like T.N.Ninan (the editor) are well-known in this field while popular economists like Subir Gokarn and Bimal Jalan are regular contributors.
Besides these, its range of supplements enjoys great reception. While newspaper advertisement rates may vary, you’ll find The Strategist for management and marketing while BS Weekend aims at providing information based on leisure and lifestyle. Hence, engagement is a promise while the statistics speak for themselves.
By 2019, it recorded a Total Readership of 505, 000 and an Average Issue Readership (AIR) of 107,000 (as per IRS figures). The same survey declared it as the 4th largest financial news daily. It is a lesser-known fact that its website clocks more than 20 million visitors every month — the highest for a standalone business newspaper website in India!
With such a superb combination, a Business Standard advertisement definitely has it all!
Its huge loyal patronage coupled with sharp, insightful analyses makes it a worthy choice.
Assuring great reach and visibility of your messages, advertise here to enjoy great benefits!
Everybody is aware of the ins and outs of the typical newspaper. But not many have heard of a financial newspaper. While they take the same shape, they are in no way similar. You may have heard about the popularity of a Business Standard advertisement and other newspapers. But how familiar are you with the content of such publications?
While the average daily brings comprehensive coverage of daily affairs, a financial newspaper is more inclined towards the economic scenario while reporting. For instance, here’s what you can expect with financial dailies:
- Latest in business and markets
- Information on share prices
- Information on several companies
- Changes in the prices of oil
- Corporate announcements
- Quarterly results and performance
- Information on the Indian currency rate
- Changes in the stock market, etc.
The readers of these newspapers tend to be more niche in nature. They are people who are investors, CEOs, corporate executives and professionals from a variety of industries. They are required to stay on their toes at all times. While 24 hours may seem trivial to many, so much happen within a span of a day and these changes can lead to costly mistakes if swift action is not taken.
That’s where we see the need for a reliable newspaper that provides timely, authentic, accurate, ethical and highly engaging information. Why not choose a Business Standard advertisement for that matter? Being one of India’s prime financial newspapers, it has been the first choice for serious business readers as far back as 1975.
Even more importantly, it has the confidence of several high profile brands due to the audiences it attracts. Newspaper advertisement rates may vary but the benefits are as clear as day. Here’s a little on this highly sought after financial daily.
About Business Standard: What Makes it Valuable for Advertisers
As far as ownership is concerned, it was originally a product of the famed ABP Group of Kolkata. Its early days saw good editorial success. Unfortunately, the Group could not lend its support to it anymore. Losses mounted and funds were the need of the hour. And this is where Kotak Mahindra Finance stepped in. In 1997, it purchased the newspaper and the rest is history!
Today, it stands as a superb choice for those wishing to release an advertisement in an English newspaper. It also has a Hindi edition as well. To be precise, the English edition is published from 13 cities while the Hindi from 6 cities while reaching 1000+ cities and towns across the country. Its extensive reach makes it even more attractive.
However, the main strength behind releasing a Business Standard advertisement lies in meticulously crafted content. Its insights, without a doubt, are created by several renowned experts in business journalism. Whether the latest in personal finance, international management or economy, its popularity shines bright through its top-notch team of journalists and columnists. As a matter of fact, some of the country’s best like T.N.Ninan (the editor) are well-known in this field while popular economists like Subir Gokarn and Bimal Jalan are regular contributors.
Besides these, its range of supplements enjoys great reception. While newspaper advertisement rates may vary, you’ll find The Strategist for management and marketing while BS Weekend aims at providing information based on leisure and lifestyle. Hence, engagement is a promise while the statistics speak for themselves.
By 2019, it recorded a Total Readership of 505, 000 and an Average Issue Readership (AIR) of 107,000 (as per IRS figures). The same survey declared it as the 4th largest financial news daily. It is a lesser-known fact that its website clocks more than 20 million visitors every month — the highest for a standalone business newspaper website in India!
With such a superb combination, a Business Standard advertisement definitely has it all!
Its huge loyal patronage coupled with sharp, insightful analyses makes it a worthy choice.
Assuring great reach and visibility of your messages, advertise here to enjoy great benefits!
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